Leocé Luxury Couture – a brand design by Digital Drawing Room
When George Stander approached us to re-brand his international fashion business, we knew it would be no easy task.
Re-branding is never easy and requires a team of designers that really understands the importance of a brand and how a target audience reacts and responds to change. That’s why George chose Digital Drawing Room – a team with extensive experience in rebranding major businesses like JNA Group and many others.
With an emphasis on George’s roots and his family’s influence on him as a personal as well as his career, we designed Leocé Luxury Couture.
The name, Leocé stems from a combination of names in the Stander family, people who loved and shaped George into the man and designer he is today.
In our minds, family is the ultimate example of respect and love, and George shows this same respect and love in his work as a fashion designer.
Along with his new brand and brand elements, we also designed and developed the new online store for Leocé Luxury Couture, allowing him to sell products here in South Africa, in the United States and throughout Europe.
To ensure consistency across all touch points, we finished the project off with business cards, email signatures and the all-important Brand Identity Guide which will protect his brand and design elements for years to come.
“I am extremely proud of my team and their execution on this project – they really delved into the essence of the brand and the end-result is a brand that will resonate with it’s audience for years to come” – Ryan Wallace, MD, Digital Drawing Room
To view the Project Showcase for Leocé Luxury Couture, please click here and let us know what you think!
